Thinking in Public

A service that takes use clothes in return gives it to someone who can make use of them and gives users something in return.

What if there were niche d2c marketplaces that also offer well researched edits with solid customer reviews similar to what ‘Wirecutter’ does with their tech reviews — like imagine a pants marketplace where you only find all kinds of curated pants from 15-25 brands ranging from Rs 1000 to Rs 5000 ASP. Start with Pants and then add jackets and shirts. Like imagine a curated marketplace for audiophiles or foodies.

Rough go to market play — 1. Hire editors and legit researchers with taste 2. Retain editorial freedom at any cost 3. Do extensive tests to back up product claims you make in your recommendations 4. Use social media, particularly X/Twitter and IG to talk about why your editors liked what they liked. Make each test result searchable and public, free for all 5. Build your authority with taste and solid research creds 5.1 Take listing fee + commission for each sale you generate for products you recommend 5.2 Charge certain annual fee to brands that want to use your badge 5.3 You can build a membership with perks once you have a sizable audience base

Will have a chrome extension that will take in all the details for a user and whenever user goes to a website runs the extension automatically gets everything that would fit to the person.